According to a new report by a
Spanish University, the Polytechnic
University of Valencia (UPV), Lionel
Messi has a higher net value than
Cristiano Ronaldo. With the Argentine
valued at €141m million while
Cristiano Ronaldo is valued at
€101 million.
The final figures according to the
University report were determined by
an Analytic Hierarchy Process
multicriteria method which
acknowledges variables such as number
of goals, assists per game, bookings,
leadership and marketing generated by the Argentine and Portuguese players. The study is in collaboration with Massachusetts Institute of Technology and Harvard University.
This isn’t the University’s final report as the report also said that Messi and
Ronaldo’s valuation will once again be
analysed by the ‘Mooc’ course, which
will begin on April 25.
Cristiano Ronaldo last year made a $40 million investment into four ‘CR7’
boutique hotels and also has his own
game, perfume line, clothing line,
underwear line and has mansions in
Manchester, Madrid, Portugal, New York (Trump Towers) and Morroco, plus
endorsement deals with Sacoor
Brothers, Nike, Emporio Armani, KFC,
Coca Cola and motor oil company
Castrol. While Lionel Messi apart from
companies allegedly owned by him in
tax havens and endorsement deals with Samsung and Adidas, nothing is known of his financial ventures.
Source:- Marca
