To put this into context, Apple produced 137,000 per day in 2010 (They currently manufacture 540,000 units a day via WSJ).
According to Arif Chowdhury:
A decade ago, the sales were less than one million, mainly in India and Bangladesh. Transsion became successful only when it puts almost all of its attention on the African market.
Transsion in Africa is like what Nokia was in China years ago. Many people favor it over other phones,” said Chowdhury.
For a company to succeed, we need to find out what exactly people want. African users like selfies, multiple phone card slots, enabling local language, stable music function and longer battery life.”
You don’t need to be told that their Africa-focused strategy has really paid off!
